Steven Alan Summer
“We love summer. The season that inspires adventure is here and we want to see how you celebrate – at the park, beach, rooftops and other places you frequent in your city. ”
Tag your best summer photos on Instagram with #STEVENALANSUMMER and you’ll be entered to win a custom-designed tote filled with all of the essentials including: Steven Alan Optical sunnies of your choice, Steven Alan Beach Blanket and signature Slub Pocket Tee as well as a $1000 credit to use online.
INFLUENCER SEEDING
Seed summer package (Steven Alan beach blanket, slub tee, sunnies and tote) to influencers to promote the #stevenalansummer campaign.
#STEVENALANSUMMER FANREEL
User Generated Content
#STEVENALANSUMMER LAUNCH PARTY
Steven Alan Brooklyn Men's
July 21, 2016
Highlight the #stevenalansummer campaign by launching it at the newly opened Steven Alan Brooklyn's men shop.
Sponsors: Tiger Beer, Daily Greens, Rucola, and Dreyfus Ashby
